Optimising Your South African SME Market Access Strategy Online

Introduction to access to market Module

About the module: How to access markets is a process of identifying and obtaining commitment from customers - the target group (parties) expected to buy-in and benefit from the activity. It is about entering the market, attracting new consumers by providing them with new products. How to access markets is a set of activities designed to persuade customers that the activity will be beneficial while posing little risk.

Purpose of the module: Understanding market access and conducting market landscape assessments to be able to access economically viable market - access to domestic and international markets allows small businesses to reliably sell more product and service, with better quality and at higher prices.

Rational of the module: How to access market to is critical for business sustainability

The above mentioned module is one of seven modules in the skills programme titled: How to access markets . How to access markets - is one of ten skill programmes available in our Entrepreneurship Master Programme .

Skills programme - How to access markets

The purpose of the skills programme: Make something people want. The programs purpose is to assist delegates develop the skills and knowledge required to market goods and services to new customers. Throughout the program, delegates will develop access to market strategies and engage new markets to attract new customers. Delegates who complete the programme successfully should be able to demonstrate knowledge, application, and understanding of access to markets strategies that will support business sustainability and identify market opportunities that will help the business achieve both business objectives.

Subscription options

Super Deal Maker - is a productivity web based platform to assist entrepreneurs and business managers in building sustainable businesses quickly and successfully by providing them with access to tools, training, and a business management activity planner to make sure they are doing the right things in the right order.

Entrepreneurship Master Programme is a high-level programme that combines virtual and in-person sessions to provide theoretical and practical training to entrepreneurs and business managers in areas such as business planning, marketing, strategy, operation, and finance.