Develop New Markets - Tips for South African Companies

Optimising Your South African SME Market Access Strategy Online

How to develop new markets Module

About the module: The module is about market development - business growth strategy that entails selling your existing products and/or services to a new set of customers.

Purpose of the module: Be able to develop conceptual frameworks related to market development to help a business grow and reach new customers in a planned, structured way.

Rational of the module: How to access markets can help businesses scale production and increase product quality. Expanding business audience creates the potential for more leads, more sales, and more revenue, but in-depth research is essential to make sure theres value in targeting new customers.

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The above mentioned module is one of seven modules in the skills programme titled: How to access markets . How to access markets - is one of ten skill programmes available in our Entrepreneurship Master Programme .

Skills programme - How to access markets

The purpose of the skills programme: Make something people want. The programs purpose is to assist delegates develop the skills and knowledge required to market goods and services to new customers. Throughout the program, delegates will develop access to market strategies and engage new markets to attract new customers. Delegates who complete the programme successfully should be able to demonstrate knowledge, application, and understanding of access to markets strategies that will support business sustainability and identify market opportunities that will help the business achieve both business objectives.

What ?

How to access markets is a process of identifying and obtaining commitment from new customers. It is about entering the market, attracting new consumers by providing them with new products. How to access markets is a set of activities designed to persuade customers that your product and services will be beneficial while posing little risk. The skills programme provides entrepreneurs and business managers with a platform and tools that makes it simple and quick to access markets. It also includes a training and mentorship programme that prepares and supports entrepreneurs in preparing proposals and gaining access to market on their own.

Why ?

Access markets for SMMEs is one of the major impediments to South Africas efforts to grow the small enterprise sector. How to access markets - provides entrepreneurs and business managers with access to training and an online market access platform that can help entrepreneurs and business managers easily create and implement a market access plan, get ready to access markets, and manage their market access project online.

Who ?

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How ?

The programme is delivered via facilitated sessions, practical projects, group activities, and access to a business management activity planner to ensure you are doing the right things in the right order.

Subscription options

Super Deal Maker - is a productivity web based platform to assist entrepreneurs and business managers in building sustainable businesses quickly and successfully by providing them with access to tools, training, and a business management activity planner to make sure they are doing the right things in the right order.

Entrepreneurship Master Programme is a high-level programme that combines virtual and in-person sessions to provide theoretical and practical training to entrepreneurs and business managers in areas such as business planning, marketing, strategy, operation, and finance.

	Standard Account Subscription
For R480.00 per annum you can access to the following services for this skills programme:
All online lesson material All online video material All online quiz to test your knowledge Monthly two-hour online question-and-answer sessions. Access to online tools that will make it easy and swift to build and manage a sustainable business. Listing your business on the platform to attract business opportunities such as access to markets and funding, while also improving your business' reputation and profile.

	Premium Account Subscription
For R 3 800.00 per annum you can access the following services in addition to those offered by the Standard Account:
Sessions facilitated by industry experts. Training and support to help you make the most of the Super Deal Maker platform. Accredited assessors and/or industry experts will formally assess your project/products. After successfully completing the final summative assessment, you will be awarded a competence certificate. Listing your business on the platform as verified and trained SMEs ready to access funding and markets. Your business will be rated based on its viability, risk, and return on investment.

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