Optimising Your South African SME Market Access Strategy Online

How to access market case studies Module

About the module: Case studies capture a range of perspectives, as opposed to the single view of an individual you get with a survey response or interview.

Purpose of the module: Be able to see a connection between phenomena, context, and people. To provide capability to capture the context and lived reality of participants.

Rational of the module: A case study is a research method used to develop an in-depth, multifaceted understanding of a complex issue in its real-world context. It is a well-established research design that is widely used in many disciplines, particularly the social sciences.

The above mentioned module is one of seven modules in the skills programme titled: How to access markets . How to access markets - is one of ten skill programmes available in our Entrepreneurship Master Programme .

Skills programme - How to access markets

The purpose of the skills programme: Make something people want. The programs purpose is to assist delegates develop the skills and knowledge required to market goods and services to new customers. Throughout the program, delegates will develop access to market strategies and engage new markets to attract new customers. Delegates who complete the programme successfully should be able to demonstrate knowledge, application, and understanding of access to markets strategies that will support business sustainability and identify market opportunities that will help the business achieve both business objectives.

Subscription options

Super Deal Maker - is a productivity web based platform to assist entrepreneurs and business managers in building sustainable businesses quickly and successfully by providing them with access to tools, training, and a business management activity planner to make sure they are doing the right things in the right order.

Entrepreneurship Master Programme is a high-level programme that combines virtual and in-person sessions to provide theoretical and practical training to entrepreneurs and business managers in areas such as business planning, marketing, strategy, operation, and finance.