Optimising Your South African SME Market Access Strategy Online

How to access government market Module

About the module: Government markets are the third most important market in todays global economy. The government market includes various local, state, federal, and international government entities, as well as various agencies, offices, and military departments. The government market is similar to the business market in that both groups are made up of large selling and buying organisations, with products and services that are typically expensive to the buyer.

Purpose of the module: Access and sell goods and services to the government, build trust, and add value to the government as a customer.

Rational of the module: In general, government contractors and businesses interested in providing goods and services to the government  must research and understand available government opportunities that are relevant to their business.

The above mentioned module is one of seven modules in the skills programme titled: How to access markets . How to access markets - is one of ten skill programmes available in our Entrepreneurship Master Programme .

Skills programme - How to access markets

The purpose of the skills programme: Make something people want. The programs purpose is to assist delegates develop the skills and knowledge required to market goods and services to new customers. Throughout the program, delegates will develop access to market strategies and engage new markets to attract new customers. Delegates who complete the programme successfully should be able to demonstrate knowledge, application, and understanding of access to markets strategies that will support business sustainability and identify market opportunities that will help the business achieve both business objectives.

Subscription options

Super Deal Maker - is a productivity web based platform to assist entrepreneurs and business managers in building sustainable businesses quickly and successfully by providing them with access to tools, training, and a business management activity planner to make sure they are doing the right things in the right order.

Entrepreneurship Master Programme is a high-level programme that combines virtual and in-person sessions to provide theoretical and practical training to entrepreneurs and business managers in areas such as business planning, marketing, strategy, operation, and finance.