Optimising Your South African SME Market Access Strategy Online

How to access consumer market Module

About the module: A consumer market is one in which retailers sell goods and services to customers for personal consumption or use. It differs from the business market in that consumers buy products and services for personal use rather than to resell for a profit. As a result, the consumer market is brimming with products and goods that people use in their daily lives, such as food, toiletries, shoes, clothing, grooming accessories, and personal digital devices like smartphones and laptop computers.

Purpose of the module: Be able to access and sell goods and services to individual clients, build trust and create added value for individual customers.

Rational of the module: Accessing the consumer market and developing long-term relationships with individual customers requires identifying the appropriate customer market to target, selecting an appropriate delivery method, and providing high-quality services.

The above mentioned module is one of seven modules in the skills programme titled: How to access markets . How to access markets - is one of ten skill programmes available in our Entrepreneurship Master Programme .

Skills programme - How to access markets

The purpose of the skills programme: Make something people want. The programs purpose is to assist delegates develop the skills and knowledge required to market goods and services to new customers. Throughout the program, delegates will develop access to market strategies and engage new markets to attract new customers. Delegates who complete the programme successfully should be able to demonstrate knowledge, application, and understanding of access to markets strategies that will support business sustainability and identify market opportunities that will help the business achieve both business objectives.

Subscription options

Super Deal Maker - is a productivity web based platform to assist entrepreneurs and business managers in building sustainable businesses quickly and successfully by providing them with access to tools, training, and a business management activity planner to make sure they are doing the right things in the right order.

Entrepreneurship Master Programme is a high-level programme that combines virtual and in-person sessions to provide theoretical and practical training to entrepreneurs and business managers in areas such as business planning, marketing, strategy, operation, and finance.