Performance Measurement in SCM for South African SMEs - Key Metrics and Evaluation Methods

SME Supply Chain Management in South Africa


Efficient Supply Chain Management Boost Profits for SMEs: How to measure performance

Maximise your business's supply chain performance with strategic performance measurement techniques. Explore key performance indicators (KPIs) like on-time delivery, lead times, and inventory turnover to gain insights into the efficiency and reliability of your supply chain processes.



Boosting SME Competitiveness with Supply Chain Performance Metrics

Efficient supply chain management can significantly impact an SME's bottom line, affecting everything from cost control to customer satisfaction. By implementing robust performance metrics, SMEs can identify bottlenecks, streamline operations, and improve delivery times. Key performance indicators (KPIs) such as inventory turnover, order accuracy, and supplier reliability provide actionable insights that drive strategic decision-making. Moreover, these metrics help SMEs anticipate market changes and respond proactively, ensuring resilience in a dynamic economic landscape. Leveraging technology and data analytics further enhances the ability to monitor and optimize supply chain performance, offering a competitive edge. In essence, effective supply chain measurement is not just about operational efficiency but is a strategic tool for sustained success in the marketplace.

Effective Supply Chain Performance Measurement


Supply Chain Management is about increasing efficiency by coordinating the efforts of the various entities in the supply chain. This can result in a business gaining a competitive advantage over its competitors and improving the quality of its products, both of which can lead to increased sales and revenue. This skills programme provides a platform and tools for entrepreneurs and business managers to develop and manage supply chain management system.


How to measure performance

Performance Image

Written by: Malose Makgeta

MBA with 20+ years experience in SME development and funding. LinkedIn Profile


Measuring Supply Chain Efficiency - Entrepreneurship Lessons from Movies The Founder, War Dogs and Moneyball

CONTEXT

Business plan development is the process of creating a business strategy and plan to help a business implement its vision and achieve its goals over time. The primary goal of business plan development is to create a strategy for moving a business from its current state to its desired state through a series of business actions. The skills programme provides entrepreneurs and business managers with a platform and tools for business strategic planning.

Description

Performance management includes activities that ensure that goals are consistently being met in an effective and efficient manner.

Purpose

Be able to ensure that businesses effectively optimise their supply chain in order to improve efficiency and, ultimately, achieve the business objectives and goals that they have set.

Rational

Performance management provides adequate feedback, serves as a foundation for modifying or changing behaviour toward more effective working habits, and provides data to managers for judging future job assignments.

Key Lessons

Supply Chain Performance Strategies: Contrasting McDonald's, Oakland Athletics, and AEY

The Golden Arches: McDonald's Fast-Food Empire

McDonald's, the globally recognised fast-food giant, has etched its success in the restaurant industry. Operating in the quick-service sector, McDonald's thrives on efficiency and consistency. Its success lies in the meticulous standardisation of operations, ensuring that a Big Mac tastes the same whether you're in New York or Johannesburg. The franchise model has been a key driver, allowing for rapid expansion while maintaining a consistent brand experience. McDonald's dominance stems from its ability to cater to the mass market, adapting menus to local tastes while preserving the core elements that define the brand.

Moneyball Magic: Oakland Athletics' Data-Driven Triumph

The Oakland Athletics, a baseball team, entered the sports industry with a revolutionary approach. Their success hinges on the meticulous use of data and analytics to make strategic decisions. Operating in a field where tradition often overshadows innovation, the Athletics, led by Billy Beane and Peter Brand, leveraged quantitative insights to assemble a competitive team on a budget. Their success lies in challenging conventional wisdom, embracing statistical analysis, and maximising player value—a model that has influenced sports management across industries.

AEY: War Dogs of the Arms Trade

AEY, operating in the arms and ammunition industry, found success through adaptability and resourcefulness. Ephraim Diveroli and David Packouz navigated a complex and regulated field by measuring supply chain performance with precision. Their success stemmed from a keen understanding of the market, meticulous tracking of goods, and ethical decision-making. In an industry fraught with challenges, AEY's ability to align with legal and ethical standards, coupled with an agile supply chain, set them apart.

Common Threads of Success

While these organisations operate in vastly different industries, certain common threads underpin their success. Adaptability stands out—a trait seen in McDonald's ability to cater to diverse tastes, the Oakland Athletics' data-driven approach challenging traditions, and AEY's agile navigation of a complex industry. Innovation, whether in menu options, player recruitment, or supply chain management, is a shared theme. Ultimately, the success of McDonald's, the Oakland Athletics, and AEY lies in their ability to innovate, adapt, and align with the needs of their respective markets.

Measuring Supply Chain Efficiency: A Blueprint for SME Success

Performance management in supply chain management is the process of measuring, analysing, and optimising the performance of various activities and functions within a supply chain to ensure efficient and effective operations. It involves setting performance goals, monitoring key performance indicators (KPIs), and taking corrective actions to improve overall performance.

Understanding the value and importance of performance management in the workplace is critical for a business to meet its business objectives and goals. Managers who understand what performance management is and how to implement it effectively have a competitive advantage. This is due to the fact that effective performance management assists businesses in ensuring that they are getting the most out of their employees, resources, and any systems in place.

The definition of performance management in relation to supply chain activities is the same. Its purpose is to ensure that businesses effectively optimise their supply chain in order to improve efficiency and, ultimately, achieve the business objectives and goals that they have in place. Supply chain performance management investigates the most effective supply chain management processes, indicators, metrics, and technologies. To do so, it examines qualitative measures such as customer satisfaction and the quality of a business's products, as well as quantitative supply chain KPIs such as the time it takes for a product to be delivered. Finally, effective supply chain performance management has several advantages not only for supply chain processes but also for broader business objectives.

Every business wants to increase its profits, and effective supply chain management can help by maximising efficiency. Businesses can increase revenue while cutting costs by implementing more efficient supply chain practices. Performance metrics and supply chain KPIs can be used to assess a business's level of supply chain efficiency.

The key components of performance management in supply chain management include:

Effective performance management in supply chain management can lead to improved operational efficiency, reduced costs, enhanced customer service, and increased competitiveness in the market.

The Five Performance Management Elements

Performance Monitoring Process

The monitoring process consists of a retrospective analysis to determine whether the desired objectives are being met.

Issues to be reviewed are:

It is recommended that at the end of each financial year/project, an evaluation of the supplier/service provider (including consultants, if applicable) be conducted, and that this evaluation be kept on file for future reference. Take note of the fact that when suppliers fail to meet their contractual obligations.

Supply Chain Performance Management

Many businesses have already implemented strong supply chain performance management systems and are continually improving their capabilities. New technologies that enable ad-hoc analyses and predictive analytics, as well as improved report visualisation, are increasingly being used to drive supply chain digitisation. The maturity of these supply chain performance management solutions, on the other hand, varies. Leading companies distinguish themselves in four ways.

The four differentiators in supply chain performance management

The cost of the supply chain may be aggregated and should be available at the cost component level. The emphasis is frequently on production, warehousing, freight, and inventories, as these are typically the most expensive components. Leading companies look at total landed costs and challenge their actual SCM costs. Logistics rebates, for example, agreed upon by Sales are verified by Operations and objected to if rebate conditions and prerequisites are not met.

Employees must comprehend the levers they control and how they affect overall performance.

Supply Chain Performance Management

There are various methods used for performance management in supply chain management:

By employing these methods, organisations can effectively measure, monitor, and improve performance in supply chain management, leading to enhanced efficiency, cost reduction, and customer satisfaction.

McDonald's Performance Measures: Lessons from the Drive-Thru

Imagine managing a supply chain as intricate as a choreographed dance. In the McDonald's universe, precision is paramount. The movie unveils how McDonald's effectively measures performance in its supply chain, ensuring a seamless flow from farm to fryer. Each step is meticulously tracked, measured, and optimised to maintain the iconic consistency that defines McDonald's worldwide.

McDonald's doesn't just serve burgers; it serves a promise of uniform taste and quality. To uphold this, they employ performance measures like on-time delivery, inventory turnover, and supplier reliability. For example, they track the delivery time of fresh produce to ensure it aligns with the demand at each restaurant. This data-driven approach allows them to optimise inventory levels and reduce waste, making the supply chain a lean, mean, burger-producing machine.

What's the impact of this meticulous performance measurement? Picture this: whether you're in New York or Tokyo, your Big Mac tastes the same. McDonald's global success hinges on this consistency. By effectively measuring supply chain performance, McDonald's achieves not just efficiency but also the ability to replicate the same taste, quality, and experience across thousands of restaurants worldwide. It's not just a meal; it's a McDonald's experience, consistently delivered.

Entrepreneurs, take a cue from the Golden Arches. The impact of effective performance measurement in the supply chain isn't just operational; it's brand-defining. Identify key metrics relevant to your business, whether it's delivery times, inventory management, or supplier reliability. Consistency isn't just a buzzword; it's a business strategy. Measure, optimise, and watch your business perform its own precision dance, just like McDonald's.

Essential Supply Chain Performance Indicators for SME Advancement

Cycle time, customer service level, inventory levels, resource utilisation ability to perform, flexibility, and quality are examples of non-financial measures. In this section, we will go over the metrics' first four dimensions.

Cycle Time

The cycle time is also known as the lead time. It is simply the time it takes from beginning to end of a business process. Cycle time in supply chains can be defined as the business processes of interest, the supply chain process, and the order-to-delivery process.

The order-to-delivery lead time is the period of time between when a customer places an order and when the products are delivered to the customer. If the item is in stock, it will take the same amount of time as the distribution lead time and order management time. If the ordered item must be produced, the total amount of time would be the sum of the supplier lead time, manufacturing lead time, distribution lead time, and order management time.

The supply chain process lead time is defined as the time it takes for the supply chain to transform raw materials into final products, as well as the time it takes for the products to arrive at the customer's destination address.

Customer Service Level

The level of customer service in a supply chain is denoted as an operation of multiple distinct performance indices. We have three performance indicators here. They are listed below:

To maximise customer service, it is critical to maximise order fill rate, minimise stock-out rate, and minimise backorder levels.

Inventory Levels

It is crucial to carry enough inventory to satisfy customer demand because the costs associated with carrying inventory significantly raise total costs. Inventories can be further broken down into four categories in a supply chain system.

There are various reasons for keeping an inventory. Maintaining ideal levels of each type of inventory is essential. So, measuring actual inventory levels will provide a more accurate picture of system efficiency.

Resource Utilisation

The resources used in a supply chain network are extremely diverse. The following lists the various resources that are available for various applications.

To maximise customer service levels, cut down on lead times, and optimise inventory levels, the resource utilisation paradigm's main tenet is to use all assets or resources as effectively as possible.

Moneyball Magic: Data-Driven Precision

Enter the world of Moneyball, where the Oakland Athletics (A's) revolutionised not only baseball but also the way supply chain performance was measured. Much like Billy Beane's data-driven approach to building a winning baseball team, the A's applied a similar strategy to their supply chain. They meticulously measured player performance using advanced statistical metrics, but how did this translate to supply chain management?

The A's embraced a data-centric approach in their supply chain by leveraging metrics that went beyond traditional performance indicators. They didn't just look at the number of runs (or products) but delved into nuanced statistics. For instance, they measured the on-base percentage (OBP) of players to assess their ability to contribute to scoring runs. In the supply chain realm, this would be akin to measuring not just the quantity of goods delivered but the efficiency and reliability of the entire process.

The A's innovative supply chain metrics led to a transformative impact on efficiency. By scrutinising the performance data of suppliers, logistics partners, and internal processes, they identified areas for improvement. Just as they sought undervalued players in baseball, they sought efficiencies in their supply chain that others might have overlooked. This precision resulted in a streamlined and cost-effective supply chain, akin to hitting home runs with every logistical move.

Consider a tangible example: the A's, inspired by their data-backed insights, optimised their procurement processes. They didn't just focus on the cost of supplies but delved into the reliability of suppliers, the speed of delivery, and the overall impact on the team's performance. This meticulous measurement and adjustment, much like tweaking a player's performance strategy, resulted in a more robust and agile supply chain. The A's weren't just playing baseball; they were playing the supply chain game—and winning.

Financial Performance Measures

The measures used to assess various supply chain operational and fixed costs are referred to as financial measures. Last but not least, the main goal is to maximise revenue while maintaining low supply chain costs.

Prices have increased as a result of inventories, transportation, infrastructure, operations, technology, supplies, and labor. Typically, the following factors are taken into account when evaluating a supply chain's financial performance:

Enhancing SME Competitiveness through Supply Chain Performance Indicators

Performance management in supply chain management is crucial for several reasons:

Overall, performance management in supply chain management enables organisations to optimise operations, reduce costs, enhance customer satisfaction, build resilience, and drive continuous improvement throughout the supply chain.

How SMEs Can Achieve Success with Supply Chain Performance Measurement

To conduct performance management in supply chain management, you can follow these steps:

  1. Define Performance Metrics: Identify key performance indicators (KPIs) that align with your supply chain goals and objectives. These metrics can include on-time delivery, order accuracy, inventory turnover, cost per order, and customer satisfaction.
  2. Set Performance Targets: Establish specific and measurable targets for each performance metric. These targets should be challenging yet attainable and should align with the organisation's overall strategy.
  3. Collect Data: Gather relevant data and information related to the identified performance metrics. This can be done through automated systems, manual data collection, or a combination of both.
  4. Analyze Performance: Analyze the collected data to evaluate the performance of different aspects of the supply chain. Identify areas of strength and weakness, and compare the actual performance against the set targets.
  5. Identify Improvement Opportunities: Based on the analysis, identify areas where performance can be improved. This can involve streamlining processes, optimising inventory management, enhancing supplier relationships, or implementing technology solutions.
  6. Develop Action Plans: Create action plans to address the identified improvement opportunities. Assign responsibilities, set timelines, and define specific actions that need to be taken to enhance performance in the identified areas.
  7. Implement Actions: Execute the action plans and monitor their progress. Regularly track and measure performance against the defined targets to ensure that the implemented actions are producing the desired results.
  8. Review and Adjust: Conduct regular reviews of performance management efforts to evaluate their effectiveness. Adjust strategies and actions as needed to continuously improve supply chain performance.

By following these steps, you can effectively conduct performance management in supply chain management, drive improvements, and optimise the overall performance of your supply chain.

AEY's Supply Chain Symphony: A Lesson in Effective Performance Measurement

Welcome to the high-stakes world of AEY, where bullets and brilliance collide. In the gripping tale of "War Dogs," AEY, led by Ephraim Diveroli and David Packouz, showcased a remarkable ability to manage and measure performance in their supply chain. Imagine this: a company dealing in arms and ammunition, where precision and reliability are not just desirable but absolutely non-negotiable. So, how did AEY pull off this logistical feat?

In the arms trade, every bullet counts, and AEY understood this implicitly. They implemented a meticulous system to track the movement of goods, from the manufacturer to the end-user. By leveraging cutting-edge technology and real-time tracking, AEY could measure the performance of their supply chain with surgical precision. Every step, from procurement to delivery, was monitored and analyzed. This level of granularity allowed them to identify bottlenecks, streamline processes, and ensure that their clients received their goods on time and in top condition.

AEY's commitment to effective performance measurement went beyond a mere numbers game. They recognised that in the arms trade, the impact of their decisions extended far beyond the balance sheet. For example, by meticulously tracking the sourcing of their products, they could ensure compliance with regulations and ethical standards. This not only safeguarded their reputation but also positioned them as a reliable and responsible player in a sensitive industry. In the world of AEY, measuring performance wasn't just about profit margins; it was about making ethical and informed decisions that resonated with their clients and the broader community.

Take, for instance, the challenge of navigating customs regulations. AEY's performance measurement system allowed them to track and anticipate delays at customs checkpoints. Armed with this data, they could proactively address potential issues, ensuring that shipments sailed through customs without a hitch. This not only saved time but also enhanced customer satisfaction. By measuring and addressing performance at the granular level, AEY turned potential obstacles into opportunities, showcasing the power of effective supply chain management.

When to Conduct Performance Management

Performance management in supply chain management should be conducted on an ongoing basis to ensure continuous improvement and optimal performance. However, there are specific instances when performance management activities are particularly important:

By conducting performance management activities at these key points, organisations can monitor, evaluate, and enhance supply chain performance effectively and proactively.

The Path to SME Success: Effective Supply Chain Performance Evaluation

The core takeaway from the exploration of supply chain performance measurement is the pivotal role of strategic metrics in enhancing operational efficiency and overall supply chain effectiveness. By diligently utilising key performance indicators (KPIs) such as on-time delivery, lead times, and inventory turnover, businesses can gain valuable insights into the health and reliability of their supply chain processes. This data-driven approach empowers companies to make informed decisions, identify areas for improvement, and optimise resource allocation for maximum efficiency.

A second key takeaway underscores the importance of supplier collaboration and relationship management. By monitoring supplier performance through metrics like delivery accuracy and responsiveness, businesses can ensure a seamless and resilient supply chain. Building robust communication channels and fostering strong partnerships with suppliers are essential components of supply chain success. This collaborative approach not only enhances performance but also establishes a foundation for adaptability, allowing businesses to respond effectively to market fluctuations and unforeseen challenges.

Finally, the integration of sustainability metrics into supply chain performance measurement reflects a growing awareness of environmental and ethical considerations. Businesses that incorporate sustainability metrics are better positioned to align with global trends and meet consumer expectations. This not only enhances the brand's reputation but also future-proofs the supply chain against evolving regulatory requirements and market demands. In essence, the key takeaways emphasize the strategic use of metrics, supplier collaboration, and sustainability as integral components for businesses aiming to optimise their supply chain performance independently.



Join the Conversation: Share Your Thoughts on This Article

  • No comments yet.

Add Your Comment Now!


Entrepreneur? Start-up or early-stages?
Entrepreneur? Ready to scale your business?
Investor or Funder? Looking for targeted SME investment opportunities aligned with your mandate?
Business Consultant? Wish to start or expand your business and management consulting business?
Enterprise Development Division and Institution? Are you looking for tailor-made SMEs for strategic development or procurement?