Holding yourself and others responsible for their actions. Commitment to following ethical practices and ensuring others follow ethics guidelines.

Everyone should have the same opportunities and be treated the same. If a practice or behaviour would make you feel uncomfortable or place personal or corporate benefit in front of equality, common courtesy, and respect, it is likely not fair.

Promote ownership within an organisation, allow employees to be responsible for their work, and be accountable for yours.

Incorporates other principles—honesty, trustworthiness, and reliability. Someone with integrity consistently does the right thing and strives to hold themselves to a higher standard.