How to access markets
What this course is
Seven lessons on finding customers and keeping them - who to sell to, how to reach them, and how to be the one they choose.
Most small businesses do not fail for want of a good product. They fail because not enough people know about it.
It feeds your Market readiness score, which is what a bigger buyer looks at before they choose you.
What you get
- A market readiness score, with what is missing listed item by item.
- A project plan for getting in front of the buyers you want.
- A statement of results for the lessons you pass.
The lessons
The 7 topics in this course
| Topic | Description | Articles | Quiz | Video |
|---|---|---|---|---|
| Introduction to access to market | How to access markets is a process of identifying and obtaining commitment from customers - the target group (parties) expected to buy-in and benefit from the activity. It is about entering the market, attracting new consumers by providing them with new products. How to access markets is a set of activities designed to persuade customers that the activity will be beneficial while posing little risk. | Read |
Take the quiz Not started · 14 questions, 75% to pass |
Watch |
| How to access market case studies | Case studies capture a range of perspectives, as opposed to the single view of an individual you get with a survey response or interview. | Read |
Take the quiz Not started · 35 questions, 75% to pass |
Watch |
| How to develop new markets | The module is about market development - business growth strategy that entails selling your existing products and/or services to a new set of customers. | Read |
Take the quiz Not started · 15 questions, 75% to pass |
Watch |
| How to access consumer market | A consumer market is one in which retailers sell goods and services to customers for personal consumption or use. It differs from the business market in that consumers buy products and services for personal use rather than to resell for a profit. As a result, the consumer market is brimming with products and goods that people use in their daily lives, such as food, toiletries, shoes, clothing, grooming accessories, and personal digital devices like smartphones and laptop computers. | Read |
Take the quiz Not started · 15 questions, 75% to pass |
Watch |
| How to access business market | A business market is a sales market where business sells to other businesses. Retail and wholesale businesses are both included. A business-to-business (B2B) transaction occurs when a buyer business purchases products from a seller business and then uses those products to help manufacture other goods or resells the purchased products directly to the consumer. | Read |
Take the quiz Not started · 15 questions, 75% to pass |
Watch |
| How to access government market | Government markets are the third most important market in todays global economy. The government market includes various local, state, federal, and international government entities, as well as various agencies, offices, and military departments. The government market is similar to the business market in that both groups are made up of large selling and buying organisations, with products and services that are typically expensive to the buyer. | Read |
Take the quiz Not started · 15 questions, 75% to pass |
Watch |
| How to access the export market | Export market is access and sell goods and services across borders - international trade. When it comes down to it, were all consumers. From grocery shopping to purchasing a car or a home, we all buy some service or product almost every day. Some of us are also sellers of these consumer goods and services. Others buy and sell products and services for two additional global markets: businesses and government entities. Lets take a closer look at these three global markets. | Read |
Take the quiz Not started · 15 questions, 75% to pass |
Watch |
None. Introduction to access to market
How to access markets is a process of identifying and obtaining commitment from customers - the target group (parties) expected to buy-in and benefit from the activity. It is about entering the market, attracting new consumers by providing them with new products. How to access markets is a set of activities designed to persuade customers that the activity will be beneficial while posing little risk.
Not started · 14 questions, 75% to pass
Read it Take the quiz WatchNone. How to access market case studies
Case studies capture a range of perspectives, as opposed to the single view of an individual you get with a survey response or interview.
Not started · 35 questions, 75% to pass
Read it Take the quiz WatchNone. How to develop new markets
The module is about market development - business growth strategy that entails selling your existing products and/or services to a new set of customers.
Not started · 15 questions, 75% to pass
Read it Take the quiz WatchNone. How to access consumer market
A consumer market is one in which retailers sell goods and services to customers for personal consumption or use. It differs from the business market in that consumers buy products and services for personal use rather than to resell for a profit. As a result, the consumer market is brimming with products and goods that people use in their daily lives, such as food, toiletries, shoes, clothing, grooming accessories, and personal digital devices like smartphones and laptop computers.
Not started · 15 questions, 75% to pass
Read it Take the quiz WatchNone. How to access business market
A business market is a sales market where business sells to other businesses. Retail and wholesale businesses are both included. A business-to-business (B2B) transaction occurs when a buyer business purchases products from a seller business and then uses those products to help manufacture other goods or resells the purchased products directly to the consumer.
Not started · 15 questions, 75% to pass
Read it Take the quiz WatchNone. How to access government market
Government markets are the third most important market in todays global economy. The government market includes various local, state, federal, and international government entities, as well as various agencies, offices, and military departments. The government market is similar to the business market in that both groups are made up of large selling and buying organisations, with products and services that are typically expensive to the buyer.
Not started · 15 questions, 75% to pass
Read it Take the quiz WatchNone. How to access the export market
Export market is access and sell goods and services across borders - international trade. When it comes down to it, were all consumers. From grocery shopping to purchasing a car or a home, we all buy some service or product almost every day. Some of us are also sellers of these consumer goods and services. Others buy and sell products and services for two additional global markets: businesses and government entities. Lets take a closer look at these three global markets.
Not started · 15 questions, 75% to pass
Read it Take the quiz WatchHow it works
A lesson a day, in your own time. Or the facilitated week, where somebody takes you through it with other business owners.
Each lesson ends in a quiz. You need 9 of 12 (75%) to pass it, and you get 3 attempts.
The certificate is for the facilitated week. If you study on your own you get a statement of results - a record of the lessons you passed.
Which course this belongs to
These lessons sit inside Access Markets and Marketing, one of the 5 courses. You have all of this one to read either way.
This tool is part of Access Markets and Marketing.
You have all of it to read, and the quizzes with it. Access Markets and Marketing also runs as a facilitated week — five days with a facilitator, a syndicate to work in, a panel of assessors who mark your Friday presentation, and a certificate of attendance. The lessons stay open to you either way.
Access Markets and Marketing
Sign in to join the list
We run a week where the people are: when 10 people in the same municipality want this course, RMK sets a date. Sign in, or create an account, and we count you in your own municipality. Nothing is paid until there is a date.
Sign in to join the listMarket readiness
Your market readiness score - with what is missing, item by item.
Tell us about your business and this can be scored.
Answer five questions firstThe plan for this work: the activities week by week, the team, the risks and the sign-off.
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